Sahar Yona, a 27-year-old locksmith in New York City, is making waves in a male-dominated industry. With a unique approach, she's not only challenging stereotypes but also building a successful business. Yona's story is a testament to the power of perseverance and a strong work ethic, especially for women in a field that has traditionally been dominated by men.
Yona's journey began with a simple interview at her father's Muay Thai studio in 2021, where she was recommended to pursue locksmithing. Despite having no prior experience with tools, she embraced the challenge with a 'go-getter' attitude. She spent two years training, obtaining her license, and investing $7,000 in tools, all while working as a subcontractor to gain experience. This dedication paid off, as she launched her own business, Locksmith Girl of NYC, in 2025.
Her unique approach to marketing has been a significant factor in her success. Yona's TikTok video, which encouraged women to call her for lock-picking services, went viral with over 600,000 views. This not only increased her client base but also challenged the notion that women should avoid hiring male locksmiths at night. Her message resonated with a wide audience, and she now receives up to 60 calls per week, working from 4 a.m. to 1 a.m. on her busiest days.
What makes Yona's story particularly inspiring is her ability to navigate a male-dominated industry. She openly discusses the misogyny she faced from customers, peers, and bosses as a subcontractor. However, she turned this adversity into an opportunity by emphasizing her availability and reliability. Her strict boundaries, including requiring a photo or video of the lock and a phone call before accepting a job, have not only ensured her safety but also contributed to her success.
Yona's success is part of a growing trend in the locksmithing industry. According to the ALOA Security Professionals Association, more women are entering the field, challenging the stereotype that locksmithing is a male-dominated profession. This shift is particularly appealing to women who want to own their own businesses and have a gentle touch, as noted by Jennifer Richards, a fourth-generation locksmith. Richards highlights the benefits of a light-handed approach, which allows women to feel the movement of pins within locks more easily.
Despite her success, Yona's work-life balance remains a challenge. She constantly feels the pressure to be available 24/7, even during her free time. Her car, which she refers to as her 'legs,' is always within reach, and she often has to sacrifice personal time to accommodate work calls. This constant state of availability and the associated paranoia are common challenges for self-employed locksmiths.
In conclusion, Sahar Yona's story is a powerful reminder that perseverance and a strong work ethic can overcome gender stereotypes and lead to success. Her unique approach to marketing and her ability to navigate a male-dominated industry are inspiring for women in any field. As she continues to build her business, Yona's story will undoubtedly encourage more women to pursue careers in locksmithing and other traditionally male-dominated industries.
